Industry: Recruitment & Job Consultancy
Location: Vadodara, Gujarat
Campaign Duration: 3 Months
SEO Partner: VP DigiWeb
Lead SEO Strategist: Vicky Patel

Executive Summary

Growing a recruitment agency in today's competitive digital landscape requires more than a professional website. Job seekers and employers increasingly rely on Google to find trusted recruitment partners, making organic visibility a critical growth factor.

A rapidly growing job consultancy in Vadodara partnered with an established digital marketing agency that outsourced the SEO campaign to VP DigiWeb as a white label SEO project. Due to the confidentiality agreement, the client's identity remains undisclosed.

The website was receiving only 56 organic clicks per month, had limited keyword visibility, and struggled to compete with established recruitment agencies across Vadodara.

Vicky Patel and the VP DigiWeb team developed a comprehensive SEO strategy focused on technical optimization, local search visibility, topical authority, and EEAT. Within three months, monthly organic clicks increased to 421, while the website began ranking for multiple high-intent recruitment keywords and generated significantly more qualified enquiries. The campaign followed VP DigiWeb's proven SEO framework used across multiple industries.

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Client Overview

Our client was an established recruitment consultancy serving businesses across Vadodara and helping job seekers find opportunities in manufacturing, engineering, IT, healthcare, finance, and administrative sectors.

Although the agency had years of recruitment experience, its online presence did not reflect its reputation. Most new business came from referrals instead of Google Search.

The project was executed as a white label SEO engagement, allowing another agency to deliver expert SEO services under its own brand while leveraging VP DigiWeb's expertise.

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Challenges

Our initial SEO audit identified several issues limiting the client's visibility.

• Poor organic visibility across recruitment keywords
• Only 56 monthly organic clicks
• Weak topical authority
• Thin service pages
• Missing EEAT signals
• Limited local relevance
• Poor internal linking
• Duplicate metadata
• Weak Google Business Profile optimization
• Low crawl efficiency
• Minimal structured data
• Few backlinks from relevant websites

Most importantly, competitors had built stronger authority, making it difficult for the website to rank for commercial searches.

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Why EEAT Became the Turning Point

One of the biggest improvements came from strengthening the website's Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT).

Instead of publishing generic recruitment content, Vicky Patel helped reshape the website into a trusted resource.

The strategy included:

• Detailed author profile highlighting Vicky Patel's SEO expertise
• Improved About Us content
• Trust-building service pages
• Entity-focused optimization
• Better content structure aligned with user intent
• FAQ sections answering employer and candidate queries
• Clear business information
• Consistent brand mentions
• Structured data supporting credibility

These improvements increased Google's confidence in the website while helping users trust the business.

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White Label SEO Execution by VP DigiWeb

Although the campaign was delivered under another agency's brand, every SEO activity was planned and executed by Vicky Patel and the VP DigiWeb team.

The campaign included:

Technical SEO

• Complete technical audit
• Crawl optimization
• XML sitemap improvements
• Robots.txt refinement
• Canonical optimization
• Indexing fixes
• Core Web Vitals improvements
• Schema implementation

On-Page SEO

• Recruitment keyword research
• Search intent mapping
• Meta title optimization
• Heading improvements
• Service page optimization
• Location-specific landing pages
• Image SEO
• Semantic keyword optimization

Local SEO

• Google Business Profile improvements
• Local citations
• NAP consistency
• Location relevance optimization
• Review strategy recommendations

Content Strategy

Content was built around topics employers and job seekers actually searched for, including:

• Recruitment services
• Permanent hiring
• Temporary staffing
• Placement consultancy
• Industry-specific recruitment
• Career guidance
• Employer hiring solutions

This strengthened topical authority while expanding the website's keyword footprint.

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Results After Three Months

The improvements were reflected across Google Search Console and keyword rankings.

Metric	Before	After
Monthly Organic Clicks	56	421
Monthly Impressions	2,100	18,900
Ranking Keywords	31	214
Top 10 Keywords	4	52
Qualified Enquiries	Low	Consistent
Local Visibility	Limited	Strong

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Business Impact

The campaign delivered more than improved rankings.

The recruitment agency experienced:

• Increased employer enquiries
• More candidate registrations
• Better brand recognition
• Higher-quality organic leads
• Reduced dependence on paid advertising
• Stronger local visibility across Vadodara

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Client Feedback

"Working through a white label partnership with VP DigiWeb exceeded our expectations. Vicky Patel and his team built a clear SEO strategy that transformed our client's online visibility. Organic clicks grew from just 56 per month to 421, and the website began generating consistent enquiries from both employers and job seekers. Their communication, technical expertise, and attention to detail made the project a success."

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Why This Campaign Worked

The success of this campaign came from combining technical SEO with a strong EEAT-focused content strategy rather than chasing rankings alone.

Vicky Patel and the VP DigiWeb team focused on creating long-term search visibility through technical improvements, topical authority, local SEO, structured data, and trust-building content. Delivering the project through a white label partnership also demonstrated VP DigiWeb's ability to support agencies with scalable, behind-the-scenes SEO execution while maintaining high quality and measurable business outcomes.

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Looking for White Label SEO That Delivers Real Results?

Whether you're a recruitment agency, local business, or digital marketing agency, VP DigiWeb provides scalable SEO strategies that generate sustainable growth.

Explore our SEO Service in Vadodara if you're targeting businesses in Gujarat, learn more about our White Label SEO Services in India for agency partnerships, or work directly with Best SEO Freelancer in India for personalized SEO consulting.